Aviva Legatt


My mission is to partner with you to identify essential insights about yourself so that you can create a strategic plan for achieving your goals. By working with me, you will be better equipped to work toward your next milestones; whether it’s getting accepted to Princeton, achieving your next promotion, or working more effectively with your team. As an executive coach (ICF-PCC level) with Hogan and Highlands Ability Battery certifications, I offer my clients the opportunity to expand their self-knowledge using data-driven insights.

With 15+ years of experience in higher education, including as faculty at the University of Pennsylvania and as Senior Associate Director of Admissions for The Wharton School, I have enjoyed supporting amazing young adults, their parents, and educational and corporate training organizations throughout the world.

I am the author of Get Real and Get In (St. Martin’s Press), which I wrote to transform how students and families view their college admissions journey; from a series of box-checking exercises to an inspiring pathway that challenges them to rethink their relationship with the college application process.

My company, Ivy Insight, likewise flips the script on college admissions by using our signature College Admissions X-Factor™ methodology to maximize student potential for meaningful community impact, personal mastery, and leadership alongside executive function coaching. In 2022, Ivy Insight was awarded Best of Main Line by Main Line Today Magazine.

My expertises in higher education and neurodiversity have been featured in publications such as Forbes, Fast Company, Psychology Today, Philadelphia Inquirer, The New York Times, US News and World Report, Inside Higher Ed, Business Insider, and USA Today. Awards include Forbes Senior Contributor, Forbes Editor’s Pick (2x), and “Best Business Course” by Poets & Quants for my role as Coursera instructor with the “Cultural-Driven Team Building” specialization at UPenn.

Freedom of expression is a core value of mine; that’s why I am also a 2x TEDx speaker and enjoy the opportunity to coach others on their TEDx talks.

Last but not least, I am a proud mom of two boys, including one with special needs.

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