Melissa Ashley is a strategic B2B business leader with over 25 years of experience in event management, traditional and digital media strategy, and new business development across a wide range of industry sectors. As a change agent and growth driver, her expertise includes assessing, acquiring, and integrating products and shows as well as reorganizing, building and managing sales teams to innovate and increase revenue.
Melissa has served in leadership roles at Informa, Reed Exhibitions, Bloomberg BNA and ICSC before getting involved with Event Tech to funnel her energies into supporting the event industry through its next evolution. Her experience includes setting the strategies to drive scale, revitalizing mature tradeshows, restructuring teams to drive growth and efficiencies, launching digital communities, as well as acquiring or launching new products and events. She most recently is the Co-Founder of Intuitive Events US – a multiplatform events company.
Earlier in her career she managed the media department at NBA Properties and was part of the launch team for NBA.com. She was part of the leadership team that ran the DoubleClick Network and then sold the Network to L90.
In addition to her current role, Melissa sits on a few advisory boards as well as served on the board of Civics Unplugged, a 501(c)(3) with a mission to empower Generation Z leaders to build the future of democracy.